Sega's own numbers: Persona 5 has outsold Persona 3 and 4 put together
A Sega Sammy investor feature puts the Persona 3 games above 5 million, Persona 4 above 5.7 million and Persona 5 above 13 million, with the franchise past 30 million and roughly 80 percent of sales coming from outside Japan.
Sega does not often break Persona down by sub-series, so an investor-relations feature published on September 28 is worth a look. It splits the franchise into its three modern pillars and shows just how lopsided the series has become.
The numbers
Per Sega Sammy's own page, the Persona 3 games have sold more than 5 million copies, the Persona 4 games more than 5.7 million, and the Persona 5 games more than 13 million. Those are sub-series totals rather than single-game figures: the Persona 3 line includes the original, FES, Portable, Dancing in Moonlight and Reload, Persona 4 takes in Golden, the two Arena fighters and Dancing All Night, and Persona 5 covers Royal, Strikers, Tactica, Dancing in Starlight and the free-to-play Phantom X.
Add it up and Persona 5 alone has outsold Persona 3 and Persona 4 combined, with room to spare. Sega also restates the franchise total it gave in June: more than 30 million copies worldwide.
Where the sales come from
The more striking line is geographic. Sega says roughly 80 percent of Persona sales happen outside Japan, with North America accounting for about 40 percent of the total, Japan around 20 percent, and Europe and Asia around 20 percent each. For a series built on Japanese high-school life and shin-megami-tensei demonology, that is a long way from where it started.
The company also notes that cumulative Persona sales very nearly doubled between 2020 and 2024 — the stretch covering Persona 5 Royal's multiplatform rollout, the Persona 3 and 4 ports to modern systems, and Persona 3 Reload.
What's next from the page
The sales breakdown is the setup rather than the point. Sega published it as part one of a two-part investor feature, with the second instalment billed as an interview with Persona Studio general producer Kazuhisa Wada. That is where anything forward-looking would surface.
Why it matters
Sega rarely publishes this kind of split, and it makes the business case plain: Persona is now a mostly non-Japanese franchise carried by Persona 5, which is a useful lens on where Atlus points its biggest teams next.